Telling the Right Story as a B2B Social Enterprise

TechnologyWorkforce developmentChanging the Narrativesocial impactSolve Stories

Chances are if you’re a social enterprise, you aren’t just a company or software but a vision for positive change and impact. Your customers want to join you in your mission, not feel preyed upon by corporate interests.  Your marketing should showcase that. Corporate testimonials, while effective, will not work for you. You’ll look like

State of the Workforce in Chicago

SoftwareTechnologyWorkforce development#chicago#chicagojobshelping otherstracking dataworkforce development

The workforce in Chicago is both shrinking and aging, but the labor participation rate has increased, according to recent reports. While the former is worrisome, the latter is a positive reflection of the fact that the city is creating jobs at a higher rate than it was before. Since there are seemingly more available jobs,